Marcia's Leadership Q and A's: How to Grow Your Business!

Thank you for submitting your leadership questions to md@mdaszko.com.

Q. What are the best tips for having or improving our competitive edge?

A. There are some easy answers, but few are implemented well. First, answer the phone! Second, if people are on hold, minimize the time; cut it in half—again and again, until the hold time is zero. Third, regularly call your number and understand what your customer experiences; then improve it. Fourth, if you interact in other ways with your customers, improve the efficiency and response time by email or text. Make it easy for your customers to interact with you, ask questions and get help and feel like you are committed to serving them.

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Q. How do we create an engine of growth for our company coming out of COVID or any crisis?

A. Answer what you want to accomplish with your organization (beyond being profitable—of course; you need to stay in business.) Your business grows when you have great ideas developed by your people who are excited to share their products and services with their customers. You achieve that when you invest in your people. How can you emotionally, physically, mentally support them? Ask them! What do they need to work together in the best ways and wow their customers and create new markets? Give them room to explore ideas, implement them, fail or accomplish more and move forward. Always stay future-focused.

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BIO:

Marcia Daszko works with Boards, C-suite leaders and teams to guide their leadership transformation to accelerate and achieve bold results never before imagined. She is a provocative keynote, breakout, and digital speaker for conferences and corporate events. She has been a strategic business advisor and management consultant based on Dr. Deming’s philosophy of leadership for 25+ years. An executive retreat facilitator and MBA professor, she is also the bestselling author of the book “Pivot Disrupt Transform.”  Contact Marcia Daszko for her help at md@mdaszko.com    www.mdaszko.com  

Marcia’s Leadership Q&A

Send your leadership and team questions to Marcia Daszko at md@mdaszko.com.  She works with Boards, C-suite leaders and teams to pivot, innovate, accelerate and achieve bold results never before imagined. A provocative keynote & virtual speaker, strategic Deming advisor/consultant for 25+ years, she is the bestselling author of the book “Pivot Disrupt Transform.” www.mdaszko.com

Q. When should a team prepare for a crisis? Is it too early to plan for the next crisis, especially when we’re still in the middle of this one?

A. Great leaders, at work and at home, anticipate and consider challenges and how they will respond to them. Whether it’s pilots training to deal with a challenge in flight, families preparing for an earthquake or a hurricane, a driver being aware of the traffic, a company preparing for a pandemic or loss of a major client, people do a variety of crisis planning. Some companies had a plan in case they were ever faced with a pandemic. Did your company have a plan? Those that had one had created it with calm rationality and could quickly adapt it. Others had to rapidly pivot, or they struggled.

Thoughtful leaders at home and at work think ahead. They scan their environment for safety. What might they be faced with?  With your team, what do you need to think about, anticipate, discuss, plan and prepare for? It’s never too late to make a plan. That’s what leaders do. When it’s needed, leaders and their rapid action teams adapt and pivot, and respond. If an unforeseen crisis occurs, teams who have a foundation in leadership thinking, will respond rather than react or freeze in fear.

Q. What signs should a leader look out for that signal that they may not be the right leader for the job anymore or should take a different role in the organization and move aside?

A. It is not uncommon for a founder, owner or executive to move aside as an organization grows, needs to scale, or goes through transitions they have no experience in or are uncomfortable with. The enterprise may be moving and growing at a fast pace, building in complexity, or innovating into new areas of expertise. If executives feel overwhelmed, uncomfortable, fearful, or are micro-managing, they need to assess if they are continuing to find joy and satisfaction in their current position.

There are multiple ways to address this situation. Many young founders have a close mentor(s) such as a supportive CEO, Board Director or a professor who guide and advise them as they navigate and develop. Or an executive may have founded an organization and be passionate about product development, but may not have an affinity for running or growing a business. People have natural leadership within them and each person needs to decide where they can best contribute and feel fulfilled.