Marcia’s Leadership Q&A

Q. I’ve had a company for over ten years. We weathered the pandemic, though it wasn’t easy. We’ve never had a Strategic Plan, nor has my Advisory Board. What’s the value of developing one now?

A. There are hundreds of businesses that have grown up and survived without a plan. Generally, those who have been successful have a leader or business owner who communicates directly and with an intense focus on the customer experience. However, it doesn’t mean that managing a company without a Plan is easy, but taking the time allows a team to discuss strategies for the future, not just react to current operations.  Leading with a plan can be challenging, too, but the leaders and boards who create a Strategic Plan go through the process of posing questions that need to be considered and answered; challenges and threats that need to be discussed; and opportunities that need to be defined and pursued.  

Defining the direction of the organization for the next month, year, and five years, allows everyone to be creative and share information and ideas to move forward together. The team can discuss the resources needed and what they want to accomplish together for the customers and developing future services, products, and markets. A Strategic Plan is the foundation for any organization. Without it a business can rapidly flounder, struggle, and react. When the pandemic hit, did your organization have a Pandemic Plan? Some did; most didn’t. For those that did, the team had had the freedom to discuss a crisis calmly and not under pressure or stress; they only had to review and adapt their plan. Creating a Plan together allows a leadership team to learn, work, improve, anticipate, and innovate together. Planning is powerful—if done well. There’s the traditional way of breaking down your organization into parts and silos (vision, mission statements, arbitrary numerical goals, a road map.) There’s a better way: use a Strategic Compass and look at how all of the essential parts of your business need to work together to serve your market. 

Marcia’s Leadership Q&A

Send your leadership and team questions to Marcia Daszko at md@mdaszko.com.  She works with Boards, C-suite leaders and teams to pivot, innovate, accelerate and achieve bold results never before imagined. A provocative keynote & virtual speaker, strategic Deming advisor/consultant for 25+ years, she is the bestselling author of the book “Pivot Disrupt Transform.” www.mdaszko.com

Q. When should a team prepare for a crisis? Is it too early to plan for the next crisis, especially when we’re still in the middle of this one?

A. Great leaders, at work and at home, anticipate and consider challenges and how they will respond to them. Whether it’s pilots training to deal with a challenge in flight, families preparing for an earthquake or a hurricane, a driver being aware of the traffic, a company preparing for a pandemic or loss of a major client, people do a variety of crisis planning. Some companies had a plan in case they were ever faced with a pandemic. Did your company have a plan? Those that had one had created it with calm rationality and could quickly adapt it. Others had to rapidly pivot, or they struggled.

Thoughtful leaders at home and at work think ahead. They scan their environment for safety. What might they be faced with?  With your team, what do you need to think about, anticipate, discuss, plan and prepare for? It’s never too late to make a plan. That’s what leaders do. When it’s needed, leaders and their rapid action teams adapt and pivot, and respond. If an unforeseen crisis occurs, teams who have a foundation in leadership thinking, will respond rather than react or freeze in fear.

Q. What signs should a leader look out for that signal that they may not be the right leader for the job anymore or should take a different role in the organization and move aside?

A. It is not uncommon for a founder, owner or executive to move aside as an organization grows, needs to scale, or goes through transitions they have no experience in or are uncomfortable with. The enterprise may be moving and growing at a fast pace, building in complexity, or innovating into new areas of expertise. If executives feel overwhelmed, uncomfortable, fearful, or are micro-managing, they need to assess if they are continuing to find joy and satisfaction in their current position.

There are multiple ways to address this situation. Many young founders have a close mentor(s) such as a supportive CEO, Board Director or a professor who guide and advise them as they navigate and develop. Or an executive may have founded an organization and be passionate about product development, but may not have an affinity for running or growing a business. People have natural leadership within them and each person needs to decide where they can best contribute and feel fulfilled.