Marcia's Leadership Q and A's: Are you a strategic thinker?

Q. What is strategic thinking and why do we need it?

A. Strategic thinking is thinking about your direction; it’s future thinking about what’s possible. Where are the opportunities? Leaders who are strategic thinkers scan the environment continually. They see barriers to achieving their goals, but they then look at options and discover new and different ways to pivot and pursue the future.  One important point that many leaders struggle with is that they take on too many initiatives and strategies. The business needs a focus. Leaders create the priorities (3-4) and help the people focus. Create the place where they can discuss how to achieve the goals together. What resources in training, materials, or technology do they need to succeed?  If the focus doesn’t happen, leaders, their teams, and the company is spread too thin, builds in complexity, and accomplishes little. Are you getting the results you want? Check your strategic focus.

Strategic thinking is essential because a purpose and strategies help people unite and achieve their goals (fewer are better.) Strategic thinking leads to strategic planning. Without those, people and organizations flounder.  Waste and complexity build up; the business is not streamlined, efficient, or as productive as needed.  Leadership and strategic thinking go together. They are essential and lead to the next step: operational planning to define how to move forward and achieve the goals together.

Marcia’s Leadership Q&A

Q. I’ve had a company for over ten years. We weathered the pandemic, though it wasn’t easy. We’ve never had a Strategic Plan, nor has my Advisory Board. What’s the value of developing one now?

A. There are hundreds of businesses that have grown up and survived without a plan. Generally, those who have been successful have a leader or business owner who communicates directly and with an intense focus on the customer experience. However, it doesn’t mean that managing a company without a Plan is easy, but taking the time allows a team to discuss strategies for the future, not just react to current operations.  Leading with a plan can be challenging, too, but the leaders and boards who create a Strategic Plan go through the process of posing questions that need to be considered and answered; challenges and threats that need to be discussed; and opportunities that need to be defined and pursued.  

Defining the direction of the organization for the next month, year, and five years, allows everyone to be creative and share information and ideas to move forward together. The team can discuss the resources needed and what they want to accomplish together for the customers and developing future services, products, and markets. A Strategic Plan is the foundation for any organization. Without it a business can rapidly flounder, struggle, and react. When the pandemic hit, did your organization have a Pandemic Plan? Some did; most didn’t. For those that did, the team had had the freedom to discuss a crisis calmly and not under pressure or stress; they only had to review and adapt their plan. Creating a Plan together allows a leadership team to learn, work, improve, anticipate, and innovate together. Planning is powerful—if done well. There’s the traditional way of breaking down your organization into parts and silos (vision, mission statements, arbitrary numerical goals, a road map.) There’s a better way: use a Strategic Compass and look at how all of the essential parts of your business need to work together to serve your market. 

Leadership Unites and Partners to Deliver Rare Results

Strange bedfellows have emerged in the past year as the world addressed the pandemic. For example, GM and Ford pivoted their production lines to make ventilators, and beer breweries shifted to produce hand sanitizers.

Pharmaceutical companies around the world began the race to create vaccines to protect society from COVID19 and its variants. Independently, corporations compete to win; they are rivals. First to market, best to market—who will it be?

The pandemic has driven all of the pharma companies around the world to discover vaccines that will be safe and effective.

A Compelling Aim Unites a Collaborative Team

This week we saw the Biden administration and the U.S. Department of Health and Human Services identify and supply the funding so two typically rival mega-pharma corporations (Merck and Janssen, a Johnson & Johnson company) would collaborate, unite, and support each other. Together they will accelerate the vaccine production needed. Merck did not succeed in discovering their own vaccine, but they are scaling up their manufacturing capacity to deliver millions of vaccine vials for distribution to the people in need.

Leaders Use a Strategic Compass

The Strategic Compass is a powerful inter-dependent strategy tool that can be used to drive toward and accelerate successful results in any or across organizations and industries. The Compass has five interactive parts. It quickly helps leaders to:

• focus and prioritize

• ask and answer the essential questions, and

• communicate to the teams the extraordinary results they need to achieve.

When the compelling aim is clear, great leadership communicates it to the people who can collaborate and deliver. By what method will they achieve the aim? What values will they stand for in action, not just words? Who will they serve and what do those customers/patients/members/students need? How will leaders measure progress and success?

Strategic Compass

Whether an organization has its annual goals to achieve or a global pandemic and crisis is threatening survival of society as we knew it, leaders can focus and address their issues. The Strategic Compass is an imperative guide.

Win-Win-Win

There are times for competition, but there are more compelling opportunities for cooperation and collaborations. Businesses may compete, but during the times they collaborate, we all may win. When the Compelling Aim is enormous and too large for one organization, leaders who merge resources, creativity, and brain power, create more successes. Another example is climate change. It will take millions of people working together to reverse the impact of global climate change.

When you’re faced with challenges and crises, look at the bigger picture to discover the power of Win-Win-Win results. Use your leadership and courage to answer the questions on the Strategic Compass, and optimize (not merely maximize) your results.

Marcia’s Leadership Q&A

Send your leadership and team questions to Marcia Daszko at md@mdaszko.com.  She works with Boards, C-suite leaders and teams to pivot, innovate, accelerate and achieve bold results never before imagined. A provocative keynote & virtual speaker, strategic Deming advisor/consultant for 25+ years, she is the bestselling author of the book “Pivot Disrupt Transform.” www.mdaszko.com

Q. When should a team prepare for a crisis? Is it too early to plan for the next crisis, especially when we’re still in the middle of this one?

A. Great leaders, at work and at home, anticipate and consider challenges and how they will respond to them. Whether it’s pilots training to deal with a challenge in flight, families preparing for an earthquake or a hurricane, a driver being aware of the traffic, a company preparing for a pandemic or loss of a major client, people do a variety of crisis planning. Some companies had a plan in case they were ever faced with a pandemic. Did your company have a plan? Those that had one had created it with calm rationality and could quickly adapt it. Others had to rapidly pivot, or they struggled.

Thoughtful leaders at home and at work think ahead. They scan their environment for safety. What might they be faced with?  With your team, what do you need to think about, anticipate, discuss, plan and prepare for? It’s never too late to make a plan. That’s what leaders do. When it’s needed, leaders and their rapid action teams adapt and pivot, and respond. If an unforeseen crisis occurs, teams who have a foundation in leadership thinking, will respond rather than react or freeze in fear.

Q. What signs should a leader look out for that signal that they may not be the right leader for the job anymore or should take a different role in the organization and move aside?

A. It is not uncommon for a founder, owner or executive to move aside as an organization grows, needs to scale, or goes through transitions they have no experience in or are uncomfortable with. The enterprise may be moving and growing at a fast pace, building in complexity, or innovating into new areas of expertise. If executives feel overwhelmed, uncomfortable, fearful, or are micro-managing, they need to assess if they are continuing to find joy and satisfaction in their current position.

There are multiple ways to address this situation. Many young founders have a close mentor(s) such as a supportive CEO, Board Director or a professor who guide and advise them as they navigate and develop. Or an executive may have founded an organization and be passionate about product development, but may not have an affinity for running or growing a business. People have natural leadership within them and each person needs to decide where they can best contribute and feel fulfilled.