Marcia's Leadership Q and A's: How to Grow Your Business!
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Thank you for submitting your leadership questions to md@mdaszko.com.
Q. What are the best tips for having or improving our competitive edge?
A. There are some easy answers, but few are implemented well. First, answer the phone! Second, if people are on hold, minimize the time; cut it in half—again and again, until the hold time is zero. Third, regularly call your number and understand what your customer experiences; then improve it. Fourth, if you interact in other ways with your customers, improve the efficiency and response time by email or text. Make it easy for your customers to interact with you, ask questions and get help and feel like you are committed to serving them.
Q. How do we create an engine of growth for our company coming out of COVID or any crisis?
A. Answer what you want to accomplish with your organization (beyond being profitable—of course; you need to stay in business.) Your business grows when you have great ideas developed by your people who are excited to share their products and services with their customers. You achieve that when you invest in your people. How can you emotionally, physically, mentally support them? Ask them! What do they need to work together in the best ways and wow their customers and create new markets? Give them room to explore ideas, implement them, fail or accomplish more and move forward. Always stay future-focused.
BIO:
Marcia Daszko works with Boards, C-suite leaders and teams to guide their leadership transformation to accelerate and achieve bold results never before imagined. She is a provocative keynote, breakout, and digital speaker for conferences and corporate events. She has been a strategic business advisor and management consultant based on Dr. Deming’s philosophy of leadership for 25+ years. An executive retreat facilitator and MBA professor, she is also the bestselling author of the book “Pivot Disrupt Transform.” Contact Marcia Daszko for her help at md@mdaszko.com www.mdaszko.com
