Disrupted? Yes! What’s Next?

Email newsletter - May 5, 2020

Need a Hand to Pivot, Focus, Plan, Decide and Solve, and Survive—FAST?

Marcia helps leaders Challenge their thinking:

• Pivot what they’re doing

• Embrace new decisions, business models, markets, products & services

• Add value, make a difference, and get results like never before

Marcia’s addressing these and your other relevant topics:

• Pivot Out of Your Crisis

• How to Pivot into Innovation

• Survival is Optional

• How Great Leaders Disrupt and Transform

• Fear Erodes People & Profits

• Innovation in Leadership Thinking

Contact her to schedule a session.

DOWNLOAD HER SPEAKER SHEET

Ask Marcia Leadership Q&A

From her column in the Silicon Valley Business Journal

Q: It looks like we will be allowed to re-open our company with several hundred employees in the next few weeks. How do we do it wisely? I’d like your thoughts.

A: We are all in a new age of discovery with no playbook or roadmap, but we do have a compass. We need to go in a direction, learn, adapt, and pivot—keep moving, slowly. We’re creating a new future (not a “new normal”—what a crazy buzzword), and we need to do that together, seek good counsel, and then question, “Does it make sense?”  No one has all the answers. With the guidance of the health officials first (their plan), make a plan for your organization. 

Here are a few questions that can guide your decision-making for your organization which may be different than the company down the street. How do you prepare your company physically for employees returning to work? Many may have left abruptly. What disinfecting do you need to do to prepare for their arrival, and what’s going to be the daily maintenance plan to ensure their safety? What’s going to be the protocol; will it be taking temperatures daily? How can you re-design the workspace so people are socially distant? Do people need to work in staggered shifts or days? How will people interact, meet and work? 

Safety is number one. Then ask everyone, how can we be productive and support each other and serve our customers?  The more creative your teams are as you work together to deal with issues, the more successful you can be.

Leaders Pivot their communication and actions in a crisis!

Ideas spark hope.

Email newsletter - April 30, 2020

Great leaders think different. They pivot. They see challenges and crises as turning points and opportunities to scale up and move forward. It is not time to get stuck and “wait and see.”

They see the world with so many different possibilities and connections. Some are complex. Some are so easy, we think, “Why didn’t I think of that?” Why did I think of the Pet Rock and make a million dollars? Why didn’t I think of combining a hamburger place and a playground that resulted in a whole new attraction for family dining? Why didn’t I find the cure for polio?

Great leaders take their ideas and act on them. They continually pivot. They see possibilities, opportunities, new solutions, therapies and cures. They may acknowledge barriers and obstacles, but the value and benefits far outweigh risks and mistakes (learning moments in the process for success.)

Your Vocabulary Drives your Thinking and Your Actions

The pivot begins with the right thinking. It is a shift to transform and add value! 

Can people pivot when there’s a crisis?

If you are in or lead an organization, the vocabulary that people use is a reflection of the direction it is going. It doesn’t take a long conversation with an executive team to assess and predict if they are floundering and struggling and on the path to failure or if they are making progress, innovating, and on the road to success.

Can they think different and adapt? Can they create and innovate? Can they focus and prioritize?

Here are two companies and the language their managers and teams use:

COMPANY A

• Blame

• Reduce

• Layoffs

• Lay Low

• Fear

• Eliminate

• Cut Costs

• Stress

• No. I can’t.

• Failure

COMPANY B

• Wow

• Opportunities

• Serve

• Possibilities

• Customer Experiences

• Optimize

• Innovate

• Create

• Let’s try it!

• Lead

Which company do you want to work at?  

Company A is on its way to fail. And Company B is a survivor. Think about your team, your organization, your thinking. If you’re stuck and struggling, it’s time to pivot your thinking for better outcomes. If there is a crisis, you need to think different, pivot and transform to come out of the crisis.

Leaders emerge with courage

Email newsletter April 27, 2020

Leaders of families, businesses and communities emerge during a crisis. They create and collaborate and take rapid action. They learn as they go. They don’t have the answers. They look at the data they have in the moment. They make the tough decisions, are creative, innovate, and get involved.  

Others sit in their recliner, judge, criticize, and adopt a “wait and see” attitude. Others are victims, “woe is me” attitude.

What do you do? Do you grab your courage or wilt? It’s a choice! 

How do you help? How can you volunteer? Who needs your help?

PDSA CYCLE

A process that leaders use, consciously or intuitively (we all use it to some degree) is called the PDSA Cycle. When dealing with a crisis, solving a problem, or improving a process, there’s a tool you can use. This quick learning cycle means that you:

• PLAN (first pilot your idea on a small scale)

• DO (Implement your idea)

• STUDY (collect and analyze the data) What worked? What didn’t work?

• ACT Keep what works

Whether planning a vacation or dealing with a pandemic, you can use the PDSA.  

The GREATER VALUE: Use the PDSA CYCLE repeatedly, faster and faster. The faster you use it, the faster you learn, make decisive and informed decisions and take urgent action.

Pivot for Progress

Email newsletter - April 23, 2020

Into this pandemic for some months around the world and across the U.S., people are either quickly adjusting or still struggling with the disruption. No one can predict exactly when we will be post-pandemic. That will vary widely depending on population density and ramp-up times for education, businesses, etc.

We can take time to think about, “What is important today and in the future?” We can pivot today, at home and in organizations! We can make significant pivots that will help us make a difference and not get stuck in victim thinking. 

As we go through changes many people have never experienced, we need to start with the positives in our lives. We can understand our concerns and address fears, but we can focus on what we can control. 

The following concepts can help us find our control during the pandemic:

SENSE AND RESPOND

In just a blink, lives turned upside down around the globe. Those who quickly became aware (sensed) of the threats and acted (responded), locally and globally, may best get through the pandemic or any crisis. There’s so much variation dealing with the coronavirus. For people who already work from home, there may be little adjustment. But for those who work from home and are now surrounded by children who need to be home schooled, a spouse who also needs to work from home, and a challenge of one person safely going to get groceries, life is now faced with uncertainty. 

Uncertainty is a temporary condition. It is also driven by the fear of the unknown. Call it out, name it, talk about it. By talking about fears and concerns, they can begin to dissipate because you’re processing them. Secondly, you don’t need to get stuck in the unknown. Start forward thinking and discussing what you do know. That will give you more positive feelings and feelings of control.

What can you control in your life today?

UNDERSTANDING VARIATION

Some people have lost jobs and have a lot of time at home. Businesses have closed. Some companies are quickly hiring people to stock shelves. Healthcare workers are working on little sleep and frantically trying to save lives. 

There’s variation in everything. Now the variation is wide, the extremes severe. What stress one person has is not the same as someone else, be it emotional, physical, or financial. Listening and trying to understand is essential now. And it takes patience. 

How can you be creative and see new possibilities?

FOCUS AND PRIORITIZE

This “humanitarian crisis,” as it was referred to by David Solomon, CEO of Goldman Sachs means focusing on the care of people first: family, friends, neighbors, colleagues, communities, staff, and employees. 

In our work, it is also critically important to choose a few priorities (2-4, not 10+). Build teams around these few priorities and focus. Put your energy and resources on a few priorities. Otherwise you’ll deplete your energy and resources and accomplish little. 

What are your priorities?  Where do you need to focus?

PREDICTABILITY

People are yearning for balance, for the “new normal,” (latest buzzword?) for some certainty. People have to adapt, adjust, and ease into new routines. But the new routines won’t be the permanent routines. This tornado has hit some areas, but it isn’t done howling and spinning yet. We’ll continue adapting because we must. The impact on relationships, goals, special occasions, the economy, education, etc. will create different and new systems that we can’t currently envision. People who focus, prioritize on what’s important, and adapt will do well. 

There will not be a “new normal.” 

There will be a transformation—something we cannot imagine now.

What can you predict? What can you imagine? 

What new opportunities do you see? What new deeper relationships will evolve?

CONTROL

The world has violently been hit with this pandemic, to varying degrees. From families to the education and healthcare system to the workplace to the economy and to the military, every sector has felt some impact. All of these dots, all of us are connected. All one human, global system! We’re feeling the pandemic! We want it to go away, to get our lives back the way they were. We want control. When we have control, we don’t feel anxious and stressed.

What concerns do you have now that you can let go? 

Where do you feel joy in your power? 

Find your joy, and you’ll find some power. If you want it to be stronger, pivot.

Make the progress you want to see.

Pivot for productivity

Email newsletter - April 20, 2020

PRODUCTIVITY Through a Pandemic?

People who have been working from home or airports or coffeeshops may be very productive. If you’re adjusting to working remote for the first time and have multiple distractions, be patient with yourself and your colleagues. It’s an opportunity to pivot our thinking about productivity.  Remember, keep life as simple as possible and be aware of your stress levels. Keep pivoting so communication and work and life flows.

A CHECKLIST FOR REMOTE WORK - HOW ARE YOU DOING?

Here are a few tips as you continue to adjust to your work environment:

1.What’s Your ROI (RETURN ON IMPORTANCE)?

• Focus and prioritize on a few things that you want to achieve each day.

• Manage your Things to Do list. Focus on the priorities first. Allow yourself time to adjust.

• Don’t schedule your Zoom or phone calls back to back.

• Re-asses the meetings that you attend and only attend those that you MUST attend. 

• Fill the day with shorter meetings; have a focused agenda with a clear Aim: what do you need to accomplish? 

• Schedule some time to think, plan, and reflect. 

• Schedule time to do your work.

2. Bring a healthy, professional you to the screen.

• Take quiet time everyday; schedule it for 15-30 minutes to let the ideas flow

• Self-care and wellness is essential: good sleep, exercise, healthy food and less alcohol, vitamins, more water, relaxation.

• Schedule your lunch and time to get away from your desk to take a walk. DO IT - NO EXCUSES.

• Prepare yourself for your interactions; if you’re on video, look presentable.

• Create a Community and connect. Especially at a time of crisis, check in with people, ask how they’re doing, listen, empathize, have fun. Laugh.

3. Gather the support you need

• What support tools are useful: WebEx, Slack, Zoom, Facetime, text, chatbot, whiteboard, phone, apps?

• Are your connections reliable? Update as needed.

• Optimal work environment? How can you be comfortable but not end up with a sore back? If you are sitting on a sofa or a bed all day, you can end up with back or sciatic nerve problems.

Leaders pivot!

Email newsletter - April 14, 2020

Is your job, business, or industry facing new challenges and threats?  What do WE do? Leaders pivot. 

Leaders (at home and at work) transform to make progress with new, different, bold ideas. Leaders see possibilities, new markets. And opportunities to serve and make a difference—often like never before! That’s transformation: thinking and doing something like never before, but still adding value!

Recently, we’re faced with this question. When we face challenges in life and a crisis such as a pandemic, some people quickly discover their natural leadership and internal courage. Others shrink and take no accountability. There are varying degrees of leadership and various places where it shows up. 

Some people can jump into action and accelerate their creativity and innovate because they have a great foundation of strategic thinking. They’ve invested in themselves and their colleagues and have been learning to lead. But now is for action.

DO YOU KNOW HOW TO THINK DIFFERENT AND WHAT TO DO?

In recent weeks, we have seen leaders emerging across the world. They are stepping up individually, in organizations, and in nations. They are reaching across communities, industries, and countries to collaborate, partner, and find solutions.

Leaders see the challenges and what needs to be done to beat the obstacles. What will it take? Leaders Pivot and transform! 

These are the key Pivot Points that leaders use:

BE AWARE. Leaders quickly assess and grasp a situation. They strategically see its probable impact and step up to address it. They sense and respond. What are you aware of and how will it impact you?

BELIEVE. Leaders believe that by working together a crisis can be addressed. They have  no doubt that they will make progress to serve customers and often brand new customers. They don’t waste time. High speed is their modus operandi. Do you believe that you can succeed and serve fast enough? Do you believe you can deliver an amazing customer experience of value?

IF WE BELIEVE IT, WE CAN ACHIEVE IT.

CREATE. Creative people are full of ideas in a crisis. Their creativity is contagious as they engage other peaople to explore and discover new, different, possible solutions. Are you constantly discussing and exploring new ideas and choosing which ones you will implement? Are you learning and acting fast enough?

CAN DO.Innovators make their ideas happen. They influence, leverage, and connect with others to achieve their goal. Do you rapidly make your Plan (it might take 10 minutes or 2 hours to discuss and agree on a Plan of Action (do not take a week or month to make an Action Plan to address a crisis!) and act on it? What works; what doesn’t? Revise your Plan; do it again. Faster!

Where do we see pivots?

Jobs. Thousands of restaurant and salon workers have lost their jobs. It’s uncertain if or when their employers will re-open. Workers who pivot immediately can find companies who are hiring and secure a new position.

Hand sanitizers. Small and large breweries and distilleries across the U.S pivoted from making beer, gin and vodka to making hand sanitizers.

Mask sterilizers. Three Midwest companies transformed 50 toaster ovens into mask sterilizer units that can sterilize 150 masks per hour and are donating them to hospitals low on mask inventory.

Virtual events. Consultants, trainers, and speakers are shifting to virtual classes, events, and conferences to share significant intellectual property.

Ventilators. Auto manufacturers pivot to produce ventilators as seven ventilator producers increase their productivity on 24-hour shifts.

And thousands more . . .

Ask Marcia - Leadership Q&A - Week of April 16, 2020

Week of April 16, 2020 / From her column in the Silicon Valley Business Journal

Q. My team is scattered in remote locations as are our customers. We know we need to help them, but what are the best ways in our business-to-business world?

A. Companies are using multiple channels to help their customers.  For operational people, some are connecting by phone or Zoom/Webex as frequently as needed. For strategic conversations, executives are reaching out to clients. Teams are rapidly conducting more classes and meetings to communicate with employees and customers. Topic include: how to reduce stress, self-care, working from home, executive/manager coaching through crisis, Leading a remote team, safety issues, how to effectively communicate, how to use communication tools like Zoom, etc. First of all, determine what needs have to be met for both your customers (or members or students) as well as your employees. Then develop the agenda, curriculum, or seek an outside vendor with the expertise you need to deliver webinars or Zoom meetings virtually. Webinars don’t need to be sixty or ninety minutes.  Shorter webinars help the presenter focus and deliver the material more effectively. Thirty minutes for many webinars followed by some Q&A is often sufficient. 

As one SVP told me today, “People are starved for information.” People need support to help them through new situations—and they need it fast.  The more you can deliver to your customers and employees just in time, the faster people can adapt to the chaos.  Order will emerge out of the chaos. This pandemic is going to teach the world how quick they can accomplish what they need to do when they make timely, wise decisions.  When leaders can clearly articulate the aim that needs to be accomplished, people have surprised themselves about how fast they can achieve and solve problems together.

Send your questions to Marcia Daszko at md@mdaszko.com. 

Call her to discuss your challenges and during this COVID19 crisis.  She has been a trusted advisor to executive teams for 25+ years and is the author of the book “Pivot Disrupt Transform” and co-author of “Turning Ideas Into Impact: Insights from 16 Silicon Valley Consultants.” Invite her to speak (virtually now) and see her resources for you at www.mdaszko.com

Ask Marcia - Leadership Q&A - Week of April 15

Week of April 15, 2020 / From her column in the Silicon Valley Business Journal

Q. Everyday is a challenge as we navigate through the challenges of this pandemic. How do leaders guide us through this?

A. In recent weeks, we have seen leaders emerging across the world.  They are stepping up individually, in organizations, and in nations. They are reaching across communities, industries, and countries to collaborate, partner, and find solutions. Leaders see the challenges and what needs to be done to beat the obstacles.  Leaders will pivot and transform! 

Here are key Pivot Points that leaders use:

• BE AWARE. Leaders anticipate some crises.  When it hits, they quickly assess and grasp the situation. They strategically see its probable impact and step up to address it. They sense and respond. 

The Question for You: What are you aware of and how will it impact you?

• BELIEVE. Leaders believe that by working together a crisis can be addressed. They have no doubt that they will make progress to serve customers and often brand new customers. They don’t waste time. High speed is their modus operandi. IF WE BELIEVE IT, WE CAN ACHIEVE IT.

The Questions for You: Do you believe that you can succeed and serve fast enough? Do you believe you can deliver an amazing customer experience of value?

• CREATE.  Creative people are full of ideas in a crisis. Their creativity is contagious as they engage other people to explore and discover new, different, possible solutions. Being creative is going to be one of the most significant paths through this maze as people try many different and new ways to solve problems they are facing.

The Questions for You: Are you constantly discussing and exploring new ideas and choosing which ones you will implement? Are you learning and acting fast enough?

• CAN DO. Innovators make their ideas happen. They influence, leverage, and connect with others to achieve their goal. 

The Questions for You: Do you rapidly make your Plan (it might take 10 minutes or 2 hours to discuss and agree on a Plan of Action (do not take a week or month to make an Action Plan to address a crisis!) and act on it? What works; what doesn’t? Revise your Plan; do it again. Faster!

Q. What should leaders do through a crisis?

A. As the airlines tell us during their safety message, “Put on your oxygen mask first, then help your children.” Leaders especially need to take care of themselves during this time. Whether you are the parent, the hospital administrator or Head of the Intensive Care Unit, or a corporate executive or a team leader, you have to think clearly and feel with empathy.  Leaders need to be calm. If leaders are calm and resilient, their followers can be. If leaders are emotional and out of control, that can send the people into a tailspin. It’s true for parents, too. Children watch for cues.  If they see a parent freaked out, they may be very stressed and act out.  If the parents are resilient, the children can be, too. They’ll learn healthy coping mechanisms and to go with the flow.

Leaders need to take care of themselves and identify and manage their stress (and there may be good and bad days that you manage through.) Sleep, exercise, healthy eating, vitamins, and some quiet time are all essential. There are also a few things that are crucial for leaders. Through a crisis, leaders must escalate the frequency that they communicate and the messages with people. Your staff or team craves clarity and direction. They want you to tell them what to do more than before. They need to feel reassured that things will get better.  When there is bad news to share, people can hear it from someone they trust.

Q. I realize it’s important to connect with my colleagues and staff who are working at home.  What should we discuss?

A. Quick check-ins are important, daily or weekly, depending on the needs and maturity of the team. Ask how people are doing and what challenges they face that others might be able to help with. Ask them how working at home is impacting their productivity.  Ask them how an how often they want to communicate. As the weeks go by, are they getting more comfortable or feeling more anxious and isolated? Some people thrive and some struggle; there’s variation. 

Most relevant to your team care and cultural sustainability through these tumultuous times, is to take the time to share stories, funny things that are happening, successes, and failures.  Humor and laughter are key to relieve stress and help remote team members bond and connect. You might have Show-and-Tell or take time for ice-breakers or end of day Happy Hour. Be creative.  Ask for ideas.

Create a short agenda for your meetings (and I emphasize Short.) The agenda can include customer problems that need to be solved, issues that need to be addressed, and progress on projects. These are all common. Try to things and see what works and what doesn’t work.  There’s no recipe book for the coronavirus. We’re creating the Playbook as we go. Give yourself and your team flexibility.

Send your questions to Marcia Daszko at md@mdaszko.com. 

Call her to discuss your challenges and during this COVID19 crisis.  She has been a trusted advisor to executive teams for 25+ years and is the author of the book “Pivot Disrupt Transform” and co-author of “Turning Ideas Into Impact: Insights from 16 Silicon Valley Consultants.” Invite her to speak (virtually now) and see her resources for you at www.mdaszko.com 

Helping small family businesses

WHERE DO YOU TURN IN A CRISIS?

Some people want to go to church or pray or read the Bible. They want to read their children religious books that are age appropriate, wear a medal for a saint for an illness, or burn votive candles in someone’s memory. Church services are closed in most states. People find solace in their homes.

A full selection of religious goods for non-denominational churches can be sent to you during the COVID19 shutdown.

Call Tim Sullivan at the family owned and operated Dubuque Religious Center from 9am-5pm CST at (800) 225-7073 to order.

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GIVING BACK—FREE AUTO SERVICES IN APRIL

Leales’ Auto Repair and Transmission is Giving Back during the COVID19 crisis. Owner Jim Leale is offering friends, family, and the San Jose community free servicing. There will be no labor charge on the following services:

• Oil change 

• Tire rotation 

• Check belts and hoses 

• Coolant flush 

• Check brakes 

• Check wiper blades 

• Inspections 

• Check engine light

For repairs, 50% off labor. Plus parts.

Local pickup and delivery within 5 mile radius from: 405 Keyes St. San Jose, CA | (408) 286-5350

Offer good through April 30, 2020.

Leales’ Auto Repair and Transmission (408) 286-5350



Ask Marcia - Leadership Q&A

Week of March 26, 2020 / From her column in the Silicon Valley Business Journal

Q. What makes some leaders and organizations fail and others survive? I need to survive!

A. Leaders and organizations may fail due to many variables outside of their control.  Yet, some leaders will emerge through difficult times because they think differently.  It all begins with the mindset. Through a crisis, they tap in on all the courage they probably didn’t know they had, and they pivot! They see what they cannot control and let it go; they don’t stay stuck there.  They see what they can control and start to create new building blocks to pursue new opportunities.  They plan and adapt. They look for new answers, try new things, and make mistakes, but are resilient and keep moving forward.  They move toward a new future. They make decisions, solve problems, but keep progressing toward a new vision. Those who are curious and are open to rapid learning will prioritize their efforts so their resources and energy are not diluted. In a time of disruption and crisis, pivot and transform—and don’t stop.

Q. My company is full of fear. For weeks, the conversation has been about the coronavirus and its impact on our lives, our families, our communities, and on our society and economy. How do we grapple with the fear?

A. Everyone deals with fear differently. Some people freak out. Others are fearful and hold it inside (but it will show up in behaviors), and others roll with life and keep adapting and seeing opportunities. First, it’s important to identify the fears. They range in intensity and in reality. There’s the fear of failure (of the business) or losing one’s job, fear of the unknown and uncertainty, fear of speaking up or making mistakes. There are over 100 fears. The best way to understand fear and your way through them is to talk about them, share your concerns and anxieties, and discuss what options and possibilities can emerge on the other side of fear.  Fear becomes expansive when people feel they have no control or no options. The most important thing is to not get stuck in pessimistic language.  Leaders need to be centered in reality and also possibility.  If immediately they think about cost cutting and layoffs and failure they will accelerate in that direction.  Instead, gather people to tap in on ideas!  The people who create new ideas, pivot to apply them, think about helping their customers, prioritize and focus, are more likely to survive and come out of the crisis.  Great leaders may even suspend their current business and pivot to produce different products. We’re seeing that today as auto manufacturers like Tesla and GM are shifting their production to produce ventilators. Breweries are shifting to produce hand sanitizers. Some businesses will close temporarily or permanently. New companies will start-up and blossom. 

Q. My staff and I have shifted to working at home. How do we effectively communicate?

A. There are multiple ways to communicate, and there’s no one right way. Try different methods, and discover what works best for your staff. Depending on the size of your company, you might be able to gather all staff on a Zoom or GoToMeeting call for video or audio calls. Or if your company is large, have multiple meetings with or departments or teams. Other technologies can support you during this time such as Slack or Teams to capture your conversations and documents so you have a shared view of your progress. Use the phone to connect with people periodically and see how people are adjusting and transitioning to the new norm and how you can support them.

Q. As a business owner, I’m finding that without my staff in meetings in the office, I feel isolated and am struggling. It was lonely at the top for years, but now’s it’s just lonely. 

A. There’s variety in people, and their workstyles and need for engagement vary. Introverts may relish the remote work environment (if they have a quiet space and no distractions.) Their productivity may skyrocket. For extroverts who get their energy from interacting with people, they may struggle without the freedom to connect with people personally, travel, and engage with customers. Check in regularly to understand what people need, identify how they’re doing, and ask what questions they have. Make sure people understand what needs to get done, but don’t micro-manage people.

Q. What questions can I ask my remote staff to ensure we continue to collaborate and don’t drift apart?

A. If you have a collaborative culture that was in place before the Remote working began, the team will find a way to adapt to carry on the culture. A culture comes out of the leadership and values; that isn’t changing. Here are a few questions to support your transition: What kind of communication and frequency would you like to have? What are your strengths that will be beneficial to you now? How are you feeling and adjusting? Are you clear about what you can   contribute to the team and the timeline? What challenges can we help with? Can you share a small Win that you have had since working remote (it may be work, family, or setting up a workspace related)? What are you doing to take breaks and take care of yourself and separate work and home time? Supporting your staff and each other during the transition is important as they adjust. Everyone may be out of their comfort zone, and over time a new one will emerge.

Send your business leadership questions to Marcia Daszko at md@mdaszko.com. 

Call Marcia to discuss your challenges for insights during this crisis. Marcia is welcoming leaders to reach out for help. She has been an inspiring strategic advisor to executive teams for 25+ years and is the provocative book author of “Pivot Disrupt Transform” and co-author of “Turning Ideas Into Impact: Insights from 16 Silicon Valley Consultants.” Invite her to speak (virtually now) and see her resources for you at www.mdaszko.com